Lily Ana Philbrook
My Marketing Portfolio
Welcome to my marketing portfolio. Below you may view marketing projects and presentations completed through courses in a graduate marketing certificate.
Plans and Presentations
Click on the title below the icon to view the plan or presentation.
This proposal for a new campaign for HelloFresh was developed for one of my marketing seminars. Our team had to select a product, a target audience, and create fresh marketing campaigns to help revitalize our chosen company. This campaign aims to increase Gen Z's awareness, loyalty, and buy-in of HelloFresh services. To accomplish this, our team proposed implementing a social media and an influencer campaign.
This proposal was created for a marketing seminar. Our team was tasked with choosing a product and choosing an international region (from a list provided by the instructor) and creating an effective strategy to expand that product into that region. We chose to expand Flock Safety's "Falcon" product - a security camera that can read license pates - into the South African market.
This business plan was created for and presented in a marketing seminar. Our team had to conduct a deep-dive on a chosen company, conducting primary (surveys created and fielded) and secondary research. From this research, we then presented a marketing plan to help Instant Brands better meet customer needs and continue to innovate new value for customers.